FUBU to rebrand

FUBU (an acronym for “For Us By Us”) was one of the biggest street wear lines to come out of the 90s, launching in 1992 with co-signs from the likes of LL Cool J to Ludacris.

Five years ago, the company headed overseas, and in recent years, its popularity has steeply declined within the U.S.

“Kids have a three-year memory span, so most don’t have a sense of the brand’s roots,” said founder Daymond John.

John says the revamped collection won’t be those same ’05 jerseys, but “Carhartt-meets-Abercrombie & Fitch style.”

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Urban Outfitters terminology

urban outfitters

urban outfitters


If your looking for an urban outfitters best know your terms and be sure you don’t get too confused or hung up on what they are calling streetwear, urban wear, hip hop clothing or whatever the new term is. Enter the mysterious world of the urban outfitter and their terminology at your peril and with a large dose of salt (where does that phrase come from).

Urban clothing fashion is constantly in change but it still instantly allows you to recognise a cultural group within an urban city and this is not a new phenomenon ie skinheads in 1969, or teddy boys in the 50’s. Streetwear has become a general term for any kind of fashion developed in an urban environment aka on the street, instead of in some fashion design house for sale in many of the urban outfitters.

Traditional urban street wear evolved from the inner cities of New York, London, Tokyo and other majors. Common aspects of traditional street wear include sneakers, baggy jeans, and darker colours but regional trends such as London’s Nu Rave scene do buck this trend.

Hip hop fashion, developed in the 80’s, as one type of urban clothing, often confused with traditional street wear, as urban outfitters often sell this kind of clothing alongside each other, developing and sometimes confusing the idea of street wear.

So when you are referring to street wear, some may assume you are talking about the traditional idea. Urban wear has been influenced strongly by the attitude and art found in the cities that it has developed in. In places like New York and Detroit, you will find urban wear that draws heavily from graffiti art as a source of inspiration. On the west coast, hip hop can be cited as a major influence of fashion, and Japan has games and anime to thank for much of it’s urban fashion. So street wear is a broad ideal, is a worldwide trend and is multi-fasicited but you can bet whatever the trend you will find it in your local urban outfitters.

Urban Clothing, Streetwear or Street wear somebodys confused

Our mates over at The Urban Shop wrote this post and we found it amusing so take a read, it’s kinda funny, interesting and informative all at the same time and poking fun somewhere.

The media loves to give everything a name hoodies for example that took the name of an harmless piece of clothing and attached it to a new for gangs of kids not realising what bad press they were giving the garment even to the extreme that certain big shopping centers banned the wearing of hoodies on their premises, but at least they had a new box to put people into. Then a long comes the internet harmless in it’s self but a new generation sprung up who are wanting to search and buy online and how do they find what they are looking for keywords so once again adding to the confusion of our language. So where’s this leading? Well here it can get confusing take the hoodie example we www.theurbanshop.co.uk sell them and people search for them but are they looking to buy a hoodie or are they looking for information on hoodie gangs? Who knows but it does get complicated.

Let’s take a new and common phrase “urban clothing” what the hell does that mean?

Urban – a built up area
Clothing – something you wear

So if that’s it where’s the confusion? I think the phrase urban clothing became associated with the hip hop clothing scene a while back and when some people search for urban clothing they are meaning hip hop clothing brands like Ecko, Fubu, Mecca and Sean John but then aren’t we at danger of putting people in boxes do people who are into hip hop only wear hip hop related clothing brands? I think the answer is complex I think certain artists and lets use hip hop as the example have an alliance or connection with certain clothing brand take G-Unit both a hip hop group and a clothing label or Sean John or as we know him P Diddy unless he’s changed it again. Then we have companies that grow up in the hip hop era like Ecko and Mark Ecko the founder as probably had his clothes on the back of every major hip hop artist for the last decade helping to create that link between his clothing company and hip hop.

So we can see some connection there between urban clothing and hip hop but could equally be called city clothing hey a city is urban init? And not every person in any given city is gonna dress the same hell they aint even gonna be dressing in the same style so saying urban clothing is hip hop clothing is wrong but there is a connection but equally urban clothing could be skate clothing, indie clothing, retro clothing so I think we are getting the point that urban clothing is just a name used as a container for just about any style of clothing that we wanna chuck in there and then just as you are getting used to it along comes street wear or is it streetwear is that clothing you wear in the street as opposed to in bed I dunno probably just a new box for marketers to repackage there old clothing companies.

Addict Clothing the birth of British Streetwear

Since our post on the Addict Star Wars t-shirts we have had a few requests for a bio about The Addict Clothing Co. so here it is:

Addict clothing was started by two like minded guys back in 1996. One spotted the other wearing a Stussy t-shirt in a pub and the two got chatting. Over the following months they worked on fashionable t-shirt designs all on white except for the ones they dyed in a washing machine at home. Addict clothing was born! In the time from then till now Addict has grown from a small idea to a fully fledge street wear fashion label with worldwide clothing distribution.

Still based in Southampton, UK, Addict represents some of best home grown clothes designed products. They also sponsor all the right people from skaters, snowboarders to musicians including British MC Rodney P.