Hardy Belchman interview

Hardy Belchman is the founder of UK fashion brand Maharishi and here he talks about how the brand started and eco-consciousness, check it out it’s interesting maybe you could do the same think, Vivien Westwood started in a very similar way
Original Post filthygrommet.blogspot.com
Numerous fashion brands have begun to embrace eco-consciousness in recent years, but Maharishi, launched in 1994 by Hardy Blechman, was at the forefront of sustainable design long before the green movement was trendy. Today, the British streetwear brand boasts full womenswear, menswear and childrenswear lines, as well as a second range called MHI, and is sold in 33 countries.
We caught up with Blechman recently to chat about how his sustainability ideas were initially received, the evolution of the brand’s infamous Snopants and his forthcoming autumn/winter collection.
JC Report: Tell us how Maharishi got its start.
Hardy Blechman: I had worked in design and production for commercial brands who weren’t interested in offering natural fibers. They thought that the fabrics created from them weren’t developed enough and feared that if they shouted about a small part of their range being environmentally sound they would attract attention to the rest of their not-so-green product range.

Maharishi spring 08

we used to be into Maharishi but feel it’s sold out a bit and lost it’s original streetwear edge. We see from this piece that they seem to have dropped their core look camo a bit
Original Post inksomnia.blogspot.com

Maharishi launched their Spring/Summer 2008 collection. When the MHI collection can be considered more classic streetwear, Maharishi presents a more high end collection with lots of attention to detail, high quality embroideries and just an overall more refined look.

The new collection has lots of nice pieces, especially the ones with the hand made details. Camouflage seems to make up a smaller part of the collection than usual and we certainly welcome that, since the pattern has been used so much and by so many, even though its certainly a Maharishi classic.