Nu Rave a Japanese Perspective

Here’s a look at what’s happening in the UK with the NU Rave scene from a Japanese perspective
Original Post pingmag.jp

This must be New Rave!!!
When I heard about it 4 months ago from a London friend, I asked innocently “What next rave would that be?” New Rave or Nu Rave seems to be a street culture movement born in the UK last year, and its momentum has now spilled over to the rest of Europe and the US. However, recently we got to feel its noisy presence in Tokyo, too. But as with all street culture, it is short-lived and nearly over when the hype finally catches up. Look for example at the London Olympics Logo that hectically aims to be so much of a New Rave. Poor British citizens that have to live with this spot until 2012…
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